![]() ![]() In addition, everything in the new studio was purpose-built. The studio is home to a lot of large machinery, including prototyping equipment. In Jony’s words: ID was now truly “close to the heartbeat of the company.” ![]() ![]() It cemented the elevated status of design within the company. Now Jony Ive and his team were being moved back into the heart of Apple, allowing CEO Steve Jobs to work more closely with them. The founder of the ID group, designer Bob Brunner ( now at Ammunition), had set up the original studio across the street to give it some independence from the rest of the company.
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